Amit IsteinProduct Designer

WorkBiteRoutes

A marketplace for food entrepreneurs

BiteRoutes is an early-stage start-up building a marketplace where food entrepreneurs can access suppliers and services at competitive prices, with AI helping them find relevant products and services.

BiteRoutes sign-in screen with an illustrated food cart, social sign-in and email fields.
Type
B2B2C marketplace
Year
2024
Focus
User flows, wireframes, interactive mockups, accessibility

User flows and information architecture

I developed user flows and wireframes from key assumptions about how food entrepreneurs would use the platform, focusing on intuitive navigation and the specific needs of the audience.

User flow built from sticky notes and screen blocks.
User flow.

Prototypes

I built interactive mockups in Figma to validate the workflow with potential users. The design is deliberately airy and comfortable, reflecting the start-up’s focus on sustainability and innovation.

Interactive Figma mockups connected as a prototype flow.
Interactive mockups.

Accessibility

Accessibility was a priority: legible typefaces, clear text and colour schemes that meet AA contrast, designed to work for people with visual impairments including colour blindness.