01AI-native product design
Becky
Incomplete, inconsistent backlogsproduct data teams can trust
AI backlog governance for product teams: a layer on top of Jira that finds gaps, drafts what’s missing and keeps it that way.
Amit Istein · Product Designer
I design products that make complex work feel clear.
Product designer with a background in product management and UX research. Four years designing, four years as a product manager on an enterprise risk platform — so I design with the user, the system, the business and engineering in the same picture.
Selected Work
Four projects, four different strengths: AI-native product design, complex systems, AI-assisted discovery, and building a real product.
02Complex systems
DiagramMi
Tangled approval and governancea workflow people can follow
An exploration of approval workflows: who can edit, who must review, and when work is safe to publish.
03AI-assisted discovery
Dia
AI-assisted researcha product concept I could prototype
Using AI as a research partner to explore teen diabetes care — then turning the patterns into a working WhatsApp companion.
04Craft · Built product
Pattern Pieces
Design thinkinga working product in beta
A mobile puzzle game I designed and built myself: interaction model, visual language and a design system, shipped to beta testers.
What product management brings to my design practice
- TrainingFine art
- 2018UX / UI designer
- 2020Product designer
- 2022Product manager
- NowProduct design, with both
The wider system
Seeing a feature as part of a whole platform, with every role and workflow it touches.
Business context
Weighing long-term product change against steady value for customers.
Engineering constraints
Knowing when the simpler build is the right first release.
Prioritisation
Deciding what ships first, and keeping the better option open for later testing.
User needs
Betas, product analytics, surveys and interviews — using behaviour to decide where to look closer.
From idea to real product
Taking work from discovery through delivery and release.
More work
- Data Eat A kitchen management tool: equipment, supplies and warnings across restaurants, in one view a manager can act on. 2021
- Ownit Co-founder, product manager and design lead of a pre-seed personal wealth app, researched by women for women. 2022
- Riskky A risk management tool for industrial safety compliance: interviews, personas and four layout options for a risk heat map. 2021
- BiteRoutes Flows and interactive mockups for an early-stage marketplace for food entrepreneurs, with an AI component. 2024
- Processes, templates and best practice Interview templates, research method guides, personas and design-system work that helped teams across three merged companies work the same way.
Contact
Looking for product design roles where research, systems thinking and product sense all count.
- The Hague, Netherlands