About
Designer first. Then product manager. Now both.
I’m Amit, a product designer in The Hague, Netherlands. My path went from fine art to UX/UI, into product design, and then into product management. Each step added a layer to how I design.
My path
I trained in fine art at Hamidrasha Art School and ran my own small business before I worked in software. I moved into UX/UI as a freelancer, then spent two years as a product designer on a B2B risk management platform: research, user flows, prototypes and design-system work.
In 2022 I moved into product management on the same platform, and kept designing key flows and screens. It taught me how a design decision meets a roadmap, a sprint and an engineering constraint.
Years of complex enterprise products left me with a set of problems I keep coming back to: approvals and governance, operational information that has to be read at a glance, workflows shared by many roles. I explore them in independent design work like DiagramMi and Data Eat, and lately in products I build myself, like Becky, Dia and Pattern Pieces.
Career
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Training
Fine Art
Hamidrasha Art School, Beit Berl College (Bachelor’s equivalent)
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2016 – 2018
Founder
Baby products store
Ran operations, sales and marketing channels for my own store.
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2018 – 2020
UI/UX Designer
Freelance, client projects
Translated business goals and user needs into mockups, wireframes and prototypes, and ran usability testing.
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2020 – 2022
Product Designer
Enablon / Wolters Kluwer — B2B risk management platform
End-to-end design from ideation to delivery, qualitative and quantitative research, design-system work, and research and design processes for the team. In parallel, Scrum Master for the team (2021 – 2022).
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2022
Co-founder, product & design lead
Ownit, pre-seed fintech
Research design, product management and mentoring a designer.
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2022 – now
Senior Product Manager
Enablon / Wolters Kluwer — B2B risk management platform
Moving core experiences from desktop to web while still designing key flows and screens; betas, analytics and user research; the product’s AI strategy.
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2026
Designing and building
Pattern Pieces and Dia
A mobile game in TestFlight beta, and an AI-assisted discovery project with a working prototype.
Details
- Education
- Fine Art, Hamidrasha Art School, Beit Berl College (Bachelor’s equivalent)
- Certifications
- Product Management (Product School) · Artificial Intelligence micro-certification (Product School) · Pendo Essentials for Web (Pendo Academy)
- Tools
- Figma, Miro, Sketch, Pendo, Productboard, Azure DevOps, Google Analytics, HTML, CSS — and Claude Code for building
- Languages
- English (fluent), Hebrew (native), Dutch (basic)